Listen to Nishant Malhotra’s vivid chat with Bhargav Sri Prakash to discuss how neurocognitive science is nudging people for societal good.
A brief about Bhargav Sri Prakash.
Bhargav is an alum of the University of Michigan, Ann Arbor, and is passionate about using technology to solve complex problems governing society. He is the recipient of the world’s first digital vaccine patent. He is the Founder & CEO of Friendslearn, a biotech and medical technology company and pioneer of neuropsychology-based digital vaccines to prevent lifestyle diseases. He has worked in collaborative roles in research with leading global research and think-tank institutes.
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Refer to the questions below.
Nishant Malhotra: Bhargav thanks for joining The middle Road for an informative conversation with regards to your work at Friendslearn. You received the patent for the world’s first digital vaccine. The digital vaccine uses technology to nudge people towards positive behaviour using a tool called neurocognitive training. Tell the audience about this wonderful invention.
The vaccine was developed as part of Carnegie Mellon University’s digital vaccine project. Richard King Mellon Foundation awarded the grant for the digital vaccine project. Share the journey that brought you to the Carnegie Mellon University project.
How impactful is your vaccine for adults? It’s easy to modulate the behaviour of children through games and neurocognitive training but tell us what kind of results have you achieved in altering the behaviour pattern for adults for the better.
Cass Sunstein and Richard Thaler have written about how nudging can be used in public policy for societal good. Although nudging is used for productive behaviour, Facebook has come under universal criticism for its adverse cognitive practices on Facebook customers. How do you think the cognitive field is going to evolve for the better as we advance? o How will practitioners of cognitive science respond to the growing concern from the society?
Share an Aha Aha experience with the audience. I thank you and wish you the very best in your journey ahead