The Middle Road Unplugged: Uncovering Customer Needs with the Jobs to Be Done Framework
Nishant engages in an insightful conversation with Vivek Vishal Singh, the Coordinator at CInI (Tata Trusts), who recently purchased the “Impact Bonds” online course from The Middle Road. This discussion employs the “Jobs to Be Done” methodology, a powerful framework for understanding customer motivations and needs. An outcome-driven methodology pioneered by Clayton Christensen, a renowned Harvard Business School professor and
March 9, 2024
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