Nishant Malhotra Founder of Middle Road OPC Pvt Ltd & The middle Road platform talks about the startup

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The Mackenzie Effort

My approach to philanthropy will continue to be thoughtful,” she said. “It will take time and effort and care. But I won’t wait. And I will keep at it until the safe is empty.” Mackenzie Scott

Mackenzie Scott “The Mackenzie Effort”, is redefining giving and philanthropy arena.  Mackenzie Scott, within a short time, has changed the landscape of giving by becoming one of the greatest philanthropists of our era. An accomplished author, mother and philanthroper, Mackenzie has donated ~4B in charity to 384 organizations across all US 50 states, Puerto Rico, and Washington D.C.  over the last four months. Touched by the hardships caused by the pandemic, Mackenzie published an article on Medium on the rigorous data-driven methodology underlying the framework involved in shortlisting organizations for charity. A graduate of the Princeton University, Mackenzie philanthropic zeal highlights a judicious use of scientific know-how within the sustainable social sector, from a technically sound team for analyzing non-profits to a mix of subject matter experts to identify organizations that are making a sustainable social change and impact within the society. Pic: https://mackenzie-scott.medium.com/

In the words of Mackenzie, the non-profit sector is underfunded. The accelerated philanthropic exuberance addresses the existing inequalities present within the American society quickened by the COVID-19 pandemic, “the Mackenzie effort” is a superlative step in the right direction. First, the idea to spread out the charity with “no string attached” donations to nonprofits is welcoming. The rigorous due diligence evaluating 6490 organizations that focus across various sections of society, is both thoughtful and visionary. Out of the 6490, 384 made the cut while a few hundreds are put on hold due to lack of clarity on their discernible social impact.  Second, the gifts have no donor conditions attached, opening leeway to organizations to make their own decisions in managing donations. Third, the humungous Mackenzie effort involves integrating various actors within the development sector primarily seasoned field experts, volunteers, donors, and non-profit leaders, to imbibe qualitative and quantitative aspects to decide the best social practices catalyzing change within the underserved communities in the US. The effort goes a long way in identifying companies with sustainable social models led by proven leadership teams. Finally, the team gave credence to attributes like food insecurity, racial inequalities, etc. factors that significantly impact the vulnerable sections of the society. The donations are spread across the US includes donation to Y.M.C.A, Lincoln University among others.

Mackenzie is no stranger to giving. She is part of the Giving Pledge, a philanthropic consortium that includes 200 wealthiest individuals, couples, and families spread across 24 countries. Mackenzie, before her divorce from Jeff Bezos, had already signed a $2B giving pledge along with Jeff, has made a remarkable journey in philanthropy on her own. She has donated a whopping $6B in charity this year alone making her a household name within the philanthropic ecosystem. The donations are part of her pledge to give away half of her estimated ~ $36B wealth which has nearly doubled this year ). Further, she is an active crusader of many social issues, the founder and executive director of the anti-bullying group Bystander Revolution.

But her contribution has a far overarching halo effect for driving insightful practices for setting up a well-defined paradigm for generations to follow. The Mackenzie Effort is leading the way to be mindful of giving fostering data-driven models enabling social change and impact within the global ecosystem. Her effort has shown the humane aspect of the pandemic, a collective way of channeling social good integrating multiple actors leveraging technology, knowledge, and kickass thoughtful practices for enabling an everlasting change. (B: Billion).

                                      “A small gesture at the right time, is worth a long rhyme” Nishant Malhotra

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