Nishant Malhotra Founder of Middle Road OPC Pvt Ltd & The middle Road platform talks about the startup

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The middle Road

Welcome to the Kickass platform enabling social change & impact

I love Rock N Roll

# For The Love of Common People

This is the first significant publication on music and outlines its role in enabling social change and impact. Music remains a key factor in integrating art and culture within civilizations, enabling a systemic social change and impact in the global ecosystem. The publication is at best, an attempt to understand how various facets of music facilitate social change and impact within civic societies. Written from my lens (Nishant Malhotra, the central actor in this drama), it’s not an authoritative read on the music industry but a way to comprehend its role within societies. The read is written as flashbacks from my life with alterations to suit the storyline. If anyone claims that a publication can share a defining role of music among us, the person is either deluded or high, proud to mention I am not among both of these categories. The purpose of the extensive read is to share a holistic overview of music in our lives without deep diving into negative facets that govern selected genres of music. Rock music is a major part of this series, however an attempt is made to highlight other genres within the music industry. The period prominently covered is from the late 70s to late 90s and early 2000. The series will touch on artists like Joan Jett, Nirvana, Pearl Jam, Phil Collins, Prince, Guns N Roses, Prodigy, Metallica, Eric Clapton, Creed, Van Halen, Khaled, Queen, Bon Jovi, Aerosmith, Run DMC, Deep Purple, Beatles, Van Halen, Shania Twain, REM, Bangles, Blondie, The Verve, ABBA, Boney M, Garth Brooks, Bryan Adams, Eric Clapton, Arrested Development, Bob Dylan, Bob Marley, Michael Jackson, Ugly Kid Joe, Megadeth, Pink Floyd, Alanis Morissette, AC DC, Dire Straits, Deep Purple, Sheryl Crow among others. There are notable exceptions.

Since time immemorial, music through its multiple facets has deeply influenced our idiosyncrasies which plays a defining role in formulating our identity. Whether fighting battles wherein songs are sung to boost motivation and patriotism, to the use of sound effects as background music among movies to attenuate impact of storyline on audience, music has many lives, many perceptions.  Over the years, music has taken multiple avatars, that range through making a statement of revolt against institutions or religious traditions to defining associations within civic societies to as simple as finding solace within the depths of lyrical exuberance. Music has a euphoric influence in shaping our predilection for the collective good. The series begins with a focus on Rock music and selected subgenres within Rock music. Experts credit the birth of rock music to be around the 40s and 50s in the United States of America with influences of different types of music like blues, gospels, soul, etc. Rock music has many subgenres with a publication categorizing 100 different types of subgenres but The middle Road for the sake of simplicity classifies Rock Music broadly into Hard Rock, Alternative Rock, Grunge/ Seattle Sound, Progressive Rock, Punk Rock, Blues Rock, Heavy Metal and Psychedelic Rock. Many would rank AC DC and Guns N Roses under the hard rock category with Phil Collins under Soft Rock, however, for this read we will ignore this classification. A lot of emphasis is given to simple Rock (Rock N Roll), Alternative Rock, Grunge/Seattle Sound, Progressive Rock, and Heavy metal. For the love of common people (Paul Young song), life is a celebration, celebration of love and warmth. Music encapsulates this aspect. Many publications do categorise Grunge under Alternative Rock but looking at musical variations between U2, REM, The Verve etc and Nirvana, Pearl Jam etc. (backed by authoritative sources), Seattle Sound/ Grunge is categorised as a separate subgenre.  This feature introduces Crossover Rock, a term invented by The middle Road for a subgenre among the rock music dedicated to songs that appeal to people across genres. Example, Summer of 69 by Bryan Adams, Purple Rain by Prince, The Unforgiven by Metallica, Hotel California by Eagles. 

Pic: Museum of Pop Culture, Seattle, Washington | The middle Road



# Counterculture & Woodstock—Firestarter Nirvana 

Over the past century, the music worked as a Firestarter “trouble starter, punkin’ instigator”, words from the Prodigy song (headbanging) in enabling a social change and thought process among civic societies. Tired of established rules and misplaced government policies; music especially Rock became the focal point in uniting enablers in ideology for social impact. Woodstock Rock Festival became akin to a reconnaissance movement, an awakening imbibing comradeship, Smells Like Teen Spirit. Smells Like Teen Spirit exemplifies a rage, a rebel within all of us. As we age our preference for music changes, so do our underlying uneasiness.

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