Nishant engages in an insightful conversation with Vivek Vishal Singh, the Coordinator at CInI (Tata Trusts), who recently purchased the “Impact Bonds” online course from The Middle Road. This discussion employs the “Jobs to Be Done” methodology, a powerful framework for understanding customer motivations and needs. An outcome-driven methodology pioneered by Clayton Christensen, a renowned Harvard Business School professor and author, Jobs to Be Done is highly valued among corporates, especially startups, to understand consumer behavior. The Jobs to Be Done approach recognizes that customers don’t merely buy products or services; they use products or services to achieve desired outcomes within their lives. An understanding of these outcomes leads to a better understanding of product needs and features, which would lead to better sales of the product.
Think of Jobs to Be Done as a methodology designed to uncover the utility of the product as perceived by the customer. This might be different from how the organization perceives their product or service. During the conversation, Nishant probes Vishal’s motivations for enrolling in the Impact Bonds course, seeking to uncover the specific “job” he hired the course to accomplish. This could include acquiring knowledge about innovative social financing mechanisms, exploring potential applications within CInI’s initiatives, or staying updated on industry trends. By understanding Vishal’s situation, challenges, and desired outcomes, Nishant can gain valuable insights into how to enhance the course content, delivery, and overall experience to better serve learners like Vishal and meet their unique needs more effectively. The discussion delves into Vishal’s background, his role at CInI, and the organization’s focus areas, providing context for his decision to invest in learning about impact bonds. Ultimately, this conversation aims to uncover the jobs that learners like Vishal are trying to accomplish while purchasing products from The Middle Road.
The second interview is with Dr. Sathyeshwar Subbakrishna, Principal of Jyothy Institute of Commerce and Management. The Middle Road briefly interacted with the institute for the paid inaugural roll-out of the corporate subscription package. The interview follows the “Jobs to Be Done” methodology and uncovers the utility desired by the academic institute.
Nishant Malhotra with Dr Sathyeshwar Subbakrishna | The middle Road
In this thrilling conversation, Dr. Sathyeshwar shares his experience with The Middle Road, an online educational platform. As the Principal of the Institute of Commerce and Management, he discusses how his institution integrates Middle Road to better align with its educational objectives and ultimate aspirations. The conversation reveals how The Middle Road, with its targeted course offering, meets the unique needs of commerce and management students, providing the much-needed solution to enhance their learning capabilities. Examining the pedagogical gap experienced by students in accessing online platforms, the conversation underscores the potential of The Middle Road in delivering specialized, affordable, and high-value courses. A major highlight is the discussion around students’ career progression and The Middle Road’s potential role as a ‘finishing school’- bridging the gap between academic learning and practical job-sensitive skills. Dr. Sathyeshwar’s frank, insightful perspective showcases the effectiveness of Middle Road not just as an online course platform, but a significant partner in revolutionizing commerce and management education. Tune into this inspiring conversation to explore the intersection of commerce and education, and the transformative role of digital learning platforms like Middle Road.
The Middle Road extends its sincere gratitude to Dr. Sathyeshwar Subbakrishna and Vivek Vishal Singh for graciously sharing their time and insights.
Listen and download the podcast with Dr. Sathyeshwar Subbakrishna through the link here.